Fatafat Love

I drove to work today and listened to radio after a long time. The only hindi music playing channel that I could find was Radio One. "94.3 FM...for the fatafat generation" goes the jingle. While I could have tolerated that earlier, recent circumstances have made me take on a rather belligerent view about these things.
And it got worse after a rather beautiful song that I enjoyed ended. "I want love...fatafat". That's when I lost my cool. Not only is our generation living this statement to the hilt, we marketers are exploiting these sentiments to make money.
And what are the real emotional fallouts of these "live-for-the-day" attitudes? Does any marketer pause to think about it? Do these considerations keep us awake at night?
What ever happened to words like loyalty and commitment anymore? Arent they so uncool? Your relationship isnt working? Find the nearest available pretty thing to fall for. Fall out of one and fall into another.
And what happens to the person you leave behind?
Unfortunately the answer to that is also provided by one of my favorite brands and a brand I briefly worked with.
They should "move..on" fatafat.
No more mourning deaths of relationships. Who has the time to waste. One didnt work out for you? Too bad. move into the next one... fatafat. dont get emotional or mushy about it.
New love is around the corner.

I was shocked to hear S say "So you try it out..if it doesnt work, you move on" Really?

Is it really all about life in the fast lane and fatafat love?

And what about the losers who still remain tied? Who still harbour hopes of lasting love and fidelity?

Well, until the next marketer comes up with an answer to that one, your guess is as good as mine.